Plastic Surgery PPC & Lead Generation
High-ROI Paid Ads for More Consultations. Grow your plastic surgery practice with PPC campaigns engineered for conversions, predictable ROI, and booked consultations. Skinspire builds high-intent Google & Meta ad systems for surgical practices.
Plastic Surgery Websites Designed to Convert Trust Into Action
Skinspire builds high-ROI PPC campaigns for plastic surgeons who need a predictable flow of booked consultations.
Many agencies only focus on clicks and vanity metrics. But we focus on revenue. We work exclusively with aesthetic practices to target high-intent patients and fill your schedule with qualified leads.
Stop wasting budget on generic strategies. If you want a system that turns ad spend into real surgeries and treatments, we can help.
Skinspire manages PPC campaigns for surgical practices across major U.S. and international markets, using real performance data to shape targeting, keywords, and funnel structure. This ensures your ads follow proven patterns based on patient behavior, not guesswork.
Ready to scale your practice?
Book a free PPC strategy call with Skinspire. Get a clear audit of your current ad spend and a roadmap to generate more inquiries.
Why Your Practice Needs High-ROI Plastic Surgery PPC
A skilled plastic surgeon can have the best results in the city and still struggle if patients can’t find them. You might wonder if paid ads are worth the investment. The answer lies in patient intent.
When a potential patient searches for “rhinoplasty surgeon near me” or “tummy tuck cost,” they are definitely ready to take action.
Before launching campaigns, we structure 6–10 high-intent keywords per procedure group (facelift, rhinoplasty, body contouring, injectables). This keeps ad groups tightly focused and prevents wasted spend on broad, low-intent searches.
Capture High-Intent Demand Immediately
SEO is a powerful long-term strategy, but it takes time to build authority. While a complete holistic strategy balances SEO vs. paid search, PPC allows you to skip the line immediately.
You can place your practice at the very top of search results just when a patient is looking for your services.
This is critical in high-competition markets where organic rankings are crowded. By bidding on specific, high-intent keywords, you capture patients who are actively looking for a solution today.
We also use radius-based geotargeting matched to real patient travel patterns. Most surgical patients travel 15–45 minutes for a consultation, so tightening your radius reduces wasted spend in low-value areas.
Predictable Lead Generation
Referrals and word-of-mouth are great, but they are hard to control. Plastic surgery lead generation through paid ads gives you control over your volume.
If you need to fill a new surgeon’s schedule or boost bookings for a specific procedure, you can adjust your budget to match that goal. You stop hoping for the phone to ring and start creating a system that makes it ring.
Surgical vs. Non-Surgical Targeting
Not all leads are the same. A patient looking for lip filler has a shorter decision timeline than a patient looking for a mommy makeover. General marketing agencies often treat these audiences the same, but we separate them.
We use different strategies for high-ticket surgical procedures compared to lower-cost injectables. This ensures you are not paying high surgical bid prices for low-margin treatments.
Our Custom PPC Strategy & Process
Skinspire follows a clear, data-driven process to launch your campaigns. We don’t guess what works. We use data from managing successful campaigns across the U.S., Canada, and the U.K. to build a system that converts.
Strategy & Discovery
Before we write a single ad, we learn about your clinic. We analyze which procedures are most profitable for you. You may want to focus on high-value body contouring surgeries, or perhaps you want to dominate the local market for facelifts.
We dig into:
- Which treatments do you want to grow?
- Who is your ideal patient (demographics, age, interests)?
- Your current cost per lead and where previous agencies failed.
- Competitor activity in your local area.
This discovery phase helps us build a plastic surgery PPC plan that targets your most valuable patients.
Search Campaigns (Google Ads)
For surgical procedures, Google Ads are your strongest tool. This is where we target intent. We build granular campaigns for specific procedures.
We don’t just bid on “plastic surgeon.” We bid on “breast augmentation financing,” “deep plane facelift recovery,” and “rhinoplasty specialist.” These specific terms show that a user is deep in the research phase and ready to consult.
We structure your account to ensure your ads match the user’s search exactly. This increases your Quality Score, which lowers your costs and improves your ad position.
Social Ads (Meta/Instagram)
While Google captures demand, social media creates it. Platforms like Facebook and Instagram are visual, making them perfect for cosmetic surgery PPC.
We use Meta ads for two main goals:
- Awareness: Showcasing before-and-after results (following strict compliance rules) to people interested in beauty and wellness.
- Retargeting: Showing ads to people who visited your website but did not book.
Retargeting is essential. A patient researching a $10,000 surgery rarely books on the first visit. Our ads stay in front of them with testimonials, gallery images, and educational content until they are ready to call.
Landing Page & Funnel Optimization
Sending paid traffic to your homepage is a waste of money. Homepages have too many distractions.
We direct your ad traffic to dedicated landing pages designed for one purpose: conversion. If a user clicks an ad for liposuction, they land on a page specifically about liposuction.
These pages include:
- Clear headlines matching the ad.
- Trust badges and surgeon credentials.
- Before-and-after photos for that specific procedure.
- A simple form to request a consultation.
If your current site lacks these pages, we guide you on improvements. A strong plastic surgery website design is the foundation of any successful ad campaign. Without it, even the best ads will fail to convert.
Features of a Successful Plastic Surgery PPC Campaign
A successful campaign is about more than just getting clicks. It requires technical precision, constant monitoring, and a focus on lead quality. Here is what makes our campaigns different.
1. Targeting the Right Patients
Quantity does not equal quality. You do not want 100 leads if they are all looking for “cheap” or “free” services.
We aggressively use “negative keywords” to block unqualified traffic. We exclude terms like “cheap,” “school,” “jobs,” or “insurance” (unless you are okay with it). This ensures your budget is spent only on people who can afford your services and are serious about moving forward.
We also refine targeting by age and income level. For example, we can restrict facelift ads to users aged 40-60 with higher household incomes. We also maintain active negative keyword lists to block “cheap,” “free,” “jobs,” “school,” and unrelated treatments. This prevents budget loss from low-intent searches and increases lead quality. This improves the quality of the conversation your team has on the phone.
2. Realistic CPL Benchmarks
Many agencies hide their costs. We believe in transparency. You should know what a lead costs in this industry.
Based on our data, typical Cost Per Lead (CPL) ranges are:
- Injectables (Botox/Filler): 40– 150 per lead.
- Surgical Procedures: 100–300+ per lead.
These numbers vary based on your location and competition. However, knowing these benchmarks helps you plan. If you want 10 new surgical consults, we can calculate the exact budget required to hit that goal based on historical data.
3. ROI Tracking & Attribution
You should never have to ask, “Is this working?”
We set up advanced tracking to attribute every lead to the correct campaign. We track:
- Form submissions.
- Phone calls (using call tracking software).
- Appointment bookings.
This allows us to see exactly which keyword brought in a patient. If “mommy makeover” keywords are driving high-value surgeries, we shift more budget there. If a specific ad is getting clicks but no bookings, we cut it.
We provide you with clear reports. You will see how much you spent, how many leads you generated, and your cost per acquisition.
We also apply UTM tracking to every ad variation and configure dynamic call routing. This reveals which campaign or keyword drove each call or form submission, letting us shift budget toward the sources producing booked consultations.
4. Conversion-Focused Funnels
The journey from ad to appointment must be smooth. We help you map out the full funnel.
- The Ad: Grabs attention with a strong offer or result.
- The Click: Leads to a relevant, fast-loading landing page.
- The Conversion: A simple form or “click to call” button.
- The Follow-Up: We advise on CRM setups to ensure your front desk follows up with leads quickly.
Speed leads to revenue. A lead contacted within 5 minutes is much more likely to book than one contacted the next day. We help you identify gaps in this process so you do not lose the leads we generate.
Why Choose Skinspire for Plastic Surgery PPC
Many marketing agencies claim they can do everything. They run ads for plumbers, lawyers, and restaurants. Skinspire is different. We specialize in medical aesthetics. Add:
To strengthen both SEO and PPC landing page quality, we recommend adding LocalBusiness, MedicalBusiness, Procedure, and FAQPage schema. These help Google understand the structure of your service pages and can improve ad Quality Score.
1. We Know the Industry
We understand the nuances of plastic surgeon-paid advertising. We know what you can and cannot say in medical ads. We know which images will get flagged by Facebook and how to get them approved. You do not have to spend time teaching us the difference between a breast lift and an augmentation.
2. No Fake Promises
We do not promise overnight miracles or $5 leads. We provide realistic, data-backed projections. We position PPC as a predictable, scalable business tool.
3. Speed to Result
SEO is vital, but it is a long game. Google Ads for plastic surgeons can generate inquiries the same week we launch. If you have a gap in your surgical schedule or have hired a new associate, PPC is the fastest lever we can pull to fill those slots.
4. Territory Protection
We value the success of our partners. We do not want to create a bidding war between our own clients. That is why we offer territory protection.
Territory Protection for Your Practice
When you partner with Skinspire, we protect your local market, so you do not have to compete with a direct rival that is also using our team. Skinspire offers a Critical Territory Protection Guarantee for our medspa and surgical partners.
For each client, we set a custom protected radius around your clinic. This distance is based on the package you select and the population density of your city.
This distance-based approach shapes your territory around how patients actually travel, not just arbitrary ZIP code lines. Within that protected area, we will not work with a direct competitor offering the same core services.
You get the confidence that our strategy, bidding techniques, and optimization efforts are focused entirely on your growth, not on fueling a bidding war with a neighbor.
Book a Free PPC Strategy Call
Stop guessing with your marketing budget. If your current ads are not delivering booked consultations, it is time for a review.
A strategy call with Skinspire gives you a fresh perspective. We will look at your current campaigns, identify wasted spend, and show you opportunities for growth.
You will leave the call with a clear understanding of how to fix your lead flow and scale your practice. Whether you choose to work with us or not, you will have a plan to move forward.
Frequently Asked Question
Many practices invest in a flexible monthly budget based on their goals and local competition. Your budget should align with the number of new cases you want to generate. We help you determine an investment level that delivers a strong return on investment.
PPC is fast, while plastic surgery SEO services are long-term. PPC can deliver leads immediately, making it ideal for filling schedules now. SEO builds an asset that brings in free traffic over time. The best results usually come from using both strategies together to dominate search results.
PPC can generate same-week consultation requests. Once the campaigns are live, your ads appear instantly for patients searching in your area. This makes it the quickest way to drive new business.
Typical Cost Per Lead (CPL) ranges vary by procedure. Expect to see ranges of 40–150 for injectables and non-surgical treatments. For surgical procedures like breast augmentation or facelifts, the CPL typically falls between 100 –300+. High-ticket surgeries warrant a higher CPL because the return on investment is significantly larger.
Most clinics see clearer filtering and lower waste within 2–4 weeks once negative keywords and conversion tracking are fully optimized.
Yes. Dedicated procedure-specific landing pages often reduce CPL by 20–45% compared to sending traffic to a homepage.
Retargeting ads reconnect with users who viewed a procedure but didn’t book. For high-ticket surgeries, this often becomes the deciding step before scheduling a consultation.